This typifies our attitude to sun protection in the UK. Having recently completed a study on the subject, it seems that the UK consumer has a paradoxical relationship with the sun. We are well aware of the dangers of sun exposure but we don’t practice what we preach. We only change our behaviour when we… Read more »
In the world of qual research, stimulus material is there to bring ideas to life and (hopefully) provoke a response from consumers. With this in mind, the importance of stimulus cannot be overlooked. Our experience tells us that stimulus can make or break a project. And yet it can be the one thing that is… Read more »
How do you research Christmas gift pack designs half way through the year during some unusually hot weather?
Never one to shy away from a challenge, we went all out to re-create Christmas of course!
We believed that by making Christmas a tangible theme for participants, it would maximise effectiveness of the research.
To do… Read more »
Always a joy to view international fieldwork and see cultural differences emerge. The Dutch continue to fascinate me with their pragmatic and modest outlook…hesitant at projecting success, their courage, honesty and ability to hold opinion-fuelled debates and their punctuality of arriving for discussion groups!
In our recent research it was captivating to explore the differences… Read more »
At One-MS we never stand still. For this year’s Lunch and Learn topic we have chosen Upward Influencers. We have enlisted the aid of a Clinical Psychologist to help get us closer to the minds of our family audience aiding weight to our thinking around human behaviour. We are very excited about this new development… Read more »
It’s about this time of year when brand planning has finished and companies are turning their attention to their brand plans for 2016 and beyond. Our Concept Kitchen methodology is a superb tool for optimising and prioritising a breadth of early stage NPD. Sometimes innovation research can leave you with more questions than answers. Our… Read more »
One-MS joined forces with a raft of other marketing agencies as part of Pizza Hut’s marketing review & team building day. Pizza Hut has spent the last 12 months optimising & evolving its estate and we have supported them on this journey, ensuring consumer insight is firmly at the heart of the strategy. As part… Read more »
Hard to believe, but we are ten years old, so we celebrated informally with cake, bubbles and bunting! From humble beginnings we now are a team of 10 strong with a solid point of view on what it takes to create resilient brands, and some great bespoke tools and techniques to help furnish our clients… Read more »
School pupils from our neighbouring infant school enjoyed a taste of the working world of market research as part of a special enterprise week project developed by teachers. A group of nearly 60 six and seven-year-olds were invited to use our state of the art studio facilities at Babble Research Studios. Children were set the… Read more »
Our work continues to get recognised in advertising and commercial circles. We are proud to be a long standing research partner of Müller Dairies who last month won The Grocer’s coveted Brand of the Year award. By its own admission Müller was out of touch with its consumers and over reliant on promotions. 2013 brought a triumphant… Read more »
