The Team

Our Research Team based in Solihull, Birmingham

Established in 2004, we are an independent qualitative market research agency based in Solihull, Birmingham in the West Midlands.  At the helm are five Market Research Directors, with full support from a Prince II qualified Project Manager.

Find out What makes us special


Debbie Newbould
Managing Director

Described by the team as:
Vibrant, energetic, ambitious

Andrew Jerina (AJ)
Head of Quantitative

Rebecca Harries
Research Director

Described by the team as:
Measured, artsy, imaginative

Anna Barnes
Research Director

Described by the team as:
Animated, vivacious, livewire

Babita Aytain
Research Manager

Described by the team as:
Vivacious, confident, talkative

Emily Hale
Senior Research Exec

Craig Reeves
Project Manager

What makes us special?

All of our Research Directors have been research buyers, be that as clients or in advertising agencies.  This means we empathise with the pressure that an internal insight team or qualitative research buyer faces, meeting the needs of internal stakeholders, managing budgets, ensuring insight is actionable and pertinent to the business.

That is why we understand the difference between qualitative market research that simply answers objectives on a brief, and research that has true commercial impact to take you further or make a commercial difference.

Find out more about our point of view on research in our News & Views