News & Views

Millennials to place CSR at the forefront of business objectives

Corporate Social Responsibility (CSR) is a big buzz topic in contemporary business, and with the gross value of ‘matters CSR’ worth £76bn in the UK alone, it’s clearly an important commercial focus. We have seen a rise in people taking an active interest in the ethical practices of the companies they buy from; there’s active… Read more »

Is TV still an effective medium?

With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium.  Traditional TV advertising has been getting a bit of a kicking in the press; with… Read more »

Debbie Newbould runs for AQR Board 2017/18

We are excited to announce that Debbie Newbould, our Managing Director, is running for the 2017/18 AQR Board. There have been 12 nominations for 8 places, which means there will be an election. If you are an AQR member, you can vote by post, online here or in person at the AGM on 28th June 2017…. Read more »

Eye tracking : Are you making the most of technology to add value to your qualitative research?

Eye tracking is a great way to maximise your research budget and understand the moment of truth; here are some of our observations from recent eye tracking projects that we have completed on what it can help you achieve. It take shoppers between 80-200 milliseconds to process what they’re looking at, and only a few milliseconds to forget what they… Read more »

What’s next? Building strategies for growth

They say that a week is a long time in politics, and the past 4 weeks have certainly been testament to that. Now the dust is beginning to settle on the referendum result, and the new political landscape is unfolding, our clients are starting to consider the implications that Brexit will have for their business…. Read more »

Living with Gen Zedders and the Vlogger Revolution

When we gave our Lunch & Learn talk last year on Generation Z, little did I know that one year on, I would be living the findings of that research. I am learning very quickly the extent of Vlogger influence on my 8 & 11 year old daughters. When I asked my 8 year old… Read more »

Reassuring news from PwC about the Research and Evidence Market

As researchers we’re encouraged by the news from PwC’s research and evidence 2016 market sector review; not only does the research (which is commissioned by the Market Research Society; MRS) show the market has grown by almost £2 billion, the number of full time employees has increased to almost 14,000 since 2012. The Business of… Read more »

Out of the oven, into the pan

Back in November, we announced that our work on Loyd Grossman Pan Melts had been shortlisted for the prestigious AQR Prosper Riley Smith Excellence Award.  Our innovative qualitative approach had a genuine role to play in the launch of this product, by delivering insights that helped salvage the NPD proposition and transform it into a future growth opportunity. Click… Read more »

In a world where we have more choice than ever, why are we still stuck in a mid-week meal rut?

I’m bored! I’m always cooking the same meals! I’m stuck in a rut! All phrases we hear so often in research, and with an increasingly time-poor consumer base, brands are striving to make life easier with a plethora of new products coming to market every year. But despite the apparent desire for new and interesting… Read more »

Sam Mendes on using ethnography to influence the final cut of his latest blockbuster – Spectre

If marketeers want to get to know their consumers as people, rather than as a statistic, there’s no substitute for in-the-moment, consumer observation. So, how enlivening to learn that movie director Sam Mendes took an ethnographic approach to understanding viewer response during previews of his latest blockbuster Spectre!  In an interview with Mark Kermode & Simon… Read more »