26th August 2014
It’s about this time of year when brand planning has finished and companies are turning their attention to their brand plans for 2016 and beyond. Our Concept Kitchen methodology is a superb tool for optimising and prioritising a breadth of early stage NPD. Sometimes innovation research can leave you with more questions than answers. Our methodology is consistently praised for its inclusion beyond the marketing team, in fact we actively encourage key stakeholders from operations, category and R&D. Concept Kitchen is an approach which will illuminate key territories for growth. Want to know more? Contact us for a fact sheet and a one minute video which shows the Concept Kitchen in action.
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