Traditional wisdom says that focus groups happen in the evening – ‘after work’ – when people can freely give their two penn’orth on everything from credit cards and cupcakes to washing machines and food on the move. But is ‘after work’ really the best, or most relevant time to carry out research these days?
When… Read more »
Sir David Attenborough has always been on my celebrity dinner party list, and I’m thrilled by his return to the BBC for Blue Planet II. I’ve been marvelled both by him, and by the oceans beyond our more familiar shorelines.
As magical as the marine life and cinematography is in the new series, within the… Read more »
So much has been written about the Millennial generation, yet it seems that they are still very misunderstood. On the one hand, Millennials are all mobile phone addicts who are selfish, lazy and not willing to work hard. On the other, they are confident influencers who are entrepreneurial, educated, and open-minded. So, what gives?
I… Read more »
The market research industry today is unrecognizable from the industry it was a few years ago. In many ways, the art of understanding people has been made easier through technology and there is much talk in the media of brands turning increasingly to automated research to improve efficiency and accuracy of information. If this is… Read more »
