News & Views

Debbie Newbould runs for AQR Board 2017/18

We are excited to announce that Debbie Newbould, our Managing Director, is running for the 2017/18 AQR Board.

There have been 12 nominations for 8 places, which means there will be an election. If you… Read more »

Eye tracking : Are you making the most of technology to add value to your qualitative research?

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Eye tracking is a great way to maximise your research budget and understand the moment of truth; here are some of our observations from recent eye tracking projects that we have completed on what it can help… Read more »

What’s next? Building strategies for growth

They say that a week is a long time in politics, and the past 4 weeks have certainly been testament to that. Now the dust is beginning to settle on the referendum result, and the new political landscape is unfolding, our clients are starting to consider the implications that Brexit will have for their business…. Read more »

Living with Gen Zedders and the Vlogger Revolution

When we gave our Lunch & Learn talk last year on Generation Z, little did I know that one year on, I would be living the findings of that research. I am learning very quickly the extent of Vlogger influence on my 8 & 11 year old daughters.

When I asked… Read more »

Reassuring news from PwC about the Research and Evidence Market

As researchers we’re encouraged by the news from PwC’s research and evidence 2016 market sector review; not only does the research (which is commissioned by the Market Research Society; MRS) show the market has grown by almost £2 billion, the number of full time employees has increased to almost 14,000 since 2012.

The Business of… Read more »

Out of the oven, into the pan

Back in November, we announced that our work on Loyd Grossman Pan Melts had been shortlisted for the prestigious AQR Prosper Riley Smith Excellence Award.  Our innovative qualitative approach had a genuine role to play in the launch of this product, by delivering insights that helped salvage the NPD proposition and transform it into a future growth… Read more »

In a world where we have more choice than ever, why are we still stuck in a mid-week meal rut?

I’m bored! I’m always cooking the same meals! I’m stuck in a rut! All phrases we hear so often in research, and with an increasingly time-poor consumer base, brands are striving to make life easier with a plethora of new products coming to market every year.

But despite the apparent desire for new and interesting… Read more »

Sam Mendes on using ethnography to influence the final cut of his latest blockbuster – Spectre

If marketeers want to get to know their consumers as people, rather than as a statistic, there’s no substitute for in-the-moment, consumer observation.

So, how enlivening to learn that movie director Sam Mendes took an ethnographic approach to understanding viewer response during previews of his latest blockbuster Spectre!  In an Read more »

Finalists in our Midst!

We are delighted to announce that our work on Loyd Grossman Pan Melts has been shortlisted for the prestigious AQR Prosper Riley Smith Excellence award.

Our paper showcases how a simple twist to a research methodology along with a splash of rebellious brilliance helped Premier Foods re-think and re-frame their NPD.  Sometimes… Read more »

The curse of choice paralysis

Logic dictates that having lots of options should be good for consumers. After-all isn’t this what people want – more choice?

The simple answer is no, not always.

We work across various food and drink categories and often hear how too much choice can hamper experimentation and reinforce habitual behaviours.  It is not unusual to… Read more »