Out of the oven, into the pan

24th March 2016

Back in November, we announced that our work on Loyd Grossman Pan Melts had been shortlisted for the prestigious AQR Prosper Riley Smith Excellence Award.  Our innovative qualitative approach had a genuine role to play in the launch of this product, by delivering insights that helped salvage the NPD proposition and transform it into a future growth opportunity.

Click here to read our paper as it appeared in In Brief magazine to find out more about how we helped Premier Foods enhance their NPD opportunity for Loyd Grossman Pan Melts.

Loyd GrossmanPremier FoodsAQR Prosper Riley Smith Excellence Qualitative Award