The misleading General Election opinion polls have led to much research bashing in the media. In particular, there is much criticism of research that fails to take into account the gulf between what people say they are going to do and what they actually do. This is an age old research challenge and there must be hundreds of… Read more »
There are exciting times ahead for the financial services industry with one of the most widescale reforms in recent years set to come into force imminently.
Much has been made in the media of the dangers of this reform, but our research with ‘at-retirement’ consumers suggests that, in contrast, they welcome the changes…but are proceeding… Read more »
The total eating out market will reach £82.8bn this year. Growth in this sector is hard won: not only is there a plethora of branded chains for diners to choose from, there is also a desire from diners for a holistic experience when they… Read more »
To understand how your packaging is likely to work ‘in real life, it should be researched in its competitive context, using 3D mock-ups; the environment in which your packaging will be seen is fundamental to how the design is ‘processed’. Evaluating the potential of design via boards alone will only ever give you half the… Read more »
These days, it’s rare for a research project to comprise a single element or methodology, and online communities (MROCs) are increasingly a tool we turn to, to supplement or complement traditional face to face tools. We have found that clients like trying new things too, and value the ability to watch the proceedings unfold –learning… Read more »
We’ve often used video footage as a way of bringing research to life, whether that be for brand positioning, NPD or Creative Development research, but there’s nothing better than seeing consumers in their natural environment and in control of their own video footage.
There’s definitely a role for in-store voxpops and summary videos at the… Read more »
Crowd Sourcing is an interesting and collaborative tool that we’ve found valuable as a supporting research tool. We’ve used a bespoke photo-sharing site for participants to upload photos to – in the past this has included anything from photos of food they’re consuming, to examples of advertising they find compelling.
In particular, we’ve found it… Read more »
We challenge the widely-used term ‘pre-tasking’; we prefer to call it groundwork…it sounds less onerous and more collaborative.
We occasionally get challenged on whether it’s appropriate to set groundwork for participants to complete prior to attending group discussions. There are of course occasions when it’s not appropriate (for example creative development research when we don’t… Read more »
The October edition of The Grocer celebrates the new stars of branded food and drink and we are proud to have worked on 3 of the products chosen: Muller de Luxe, Maryland Gooeys & Pukka Pies.
Great to have the opportunity to share our insights on Millennials & what turns them onto a brand as guest speaker at the ICG networking event on Monday; a fantastic event which stimulated some interesting debate among fellow researchers. As usual, babble’s hospitality was outstanding…all in all a feast for the body and the mind!
