A staggering 4 out of 5 new products fail. Building product propositions underpinned with strong consumer insight is essential to win at the shelf. Shoppers are drawn towards new products and retailers remain keen to bring new products to the supermarket shelves. One-MS has honed our response to proposition testing to ensure that the outputs… Read more »
Award Winning news. We are proud to announce that our work with Macmillan Cancer Support has won gold at the Institute of Fundraising awards 2014. The project focussed on bringing MCS’s segmentation to life and identifying fundraising opportunities with their priority audiences. The work resulted in quantifiable uplift in donations from these audiences in excess… Read more »
Come and join us at Marketing Week Live, where we will be speaking as part of ‘The AQR Presents the Very Best in Qualitative Research’ on 26th June from 10am to 1pm. We will be presenting our paper ‘Millennials – what turns them on to a brand?. Other speakers will include the three finalists of the… Read more »
Rebecca and Jemma from One-MS recently attended the 7th International AQR/QRCA Conference in Budapest, enjoying 2 days of stimulating debate and discussion on the latest hot topics in qual research, including using behavioural economics in the real world; engaging hard-to-reach respondents; and exploring cultural challenges posed by international projects. We were proud to present our paper… Read more »
The Priority Audience Segmentation was the largest, most significant piece of research ever undertaken by MCS to drive fundraising performance. The Priority Audience insights are now the driving force behind every aspect of fundraising, having delivered a bonanza of results. Three specific projects have generated in excess of £5M in additional value to MCS, way… Read more »
We know that packaging is absolutely fundamental in the customer purchasing journey…if it doesn’t do its job on shelf then it is a waste of time. Over the years of running packaging projects we felt that there had to be a better way than presenting consumers with a 2D image. So we introduced MockShop where… Read more »
