One-MS is delighted that research commissioned by Macmillan Cancer Support has been nominated for a research effectiveness award.

12th May 2014

The Priority Audience Segmentation was the largest, most significant piece of research ever undertaken by MCS to drive fundraising performance. The Priority Audience insights are now the driving force behind every aspect of fundraising, having delivered a bonanza of results. Three specific projects have generated in excess of £5M in additional value to MCS, way in excess of targets. Truly quantifiable effectiveness.