One-MS success in Budapest!

12th May 2014

Rebecca and Jemma from One-MS recently attended the 7th International AQR/QRCA Conference in Budapest, enjoying 2 days of stimulating debate and discussion on the latest hot topics in qual research, including using behavioural economics in the real world; engaging hard-to-reach respondents; and exploring cultural challenges posed by international projects. We were proud to present our paper “Millennials – what turns them on to a brand?” which received rave reviews and provided plenty of food for thought! Click here to find out more about Millennials.