Shaping success through building strong propositions

12th July 2014

A staggering 4 out of 5 new products fail.  Building product propositions underpinned with strong consumer insight is essential to win at the shelf.  Shoppers are drawn towards new products and retailers remain keen to bring new products to the supermarket shelves.  One-MS has honed our response to proposition testing to  ensure that the outputs reflect these commercial realities.
PropositionPlus is a truly 360approach which we have used to great effect across a wide range of FMCG categories, and which is often supplemented with video footage, dragon’s den style sell-ins & vox pops to help retailer sell in.
If you’d like to hear more, contact us on 0121 745 5109