News & Views

Lifting our spirits in lockdown

In this week’s submission we look at life’s little pleasures :  sweet treats, alcohol and roast dinners.  LOCKDOWN INSIGHTS 12 MAY

Something to Say in Lockdown

We have been running our own online hub about Life in Lockdown. The following content explores how brands are communicating with consumers during lockdown. Lockdown Insights – 7 May 2020:

Something to Say in Lockdown

Meal Making in Lockdown

We have been running our own online hub about Life in Lockdown. The following content explores how people really feel in Lockdown. Lockdown Insights – 1 May 2020:

Meal Making in Lockdown

The Lockdown Paradox

We have been running our own online hub about Life in Lockdown. The following content explores how people really feel in Lockdown. Lockdown Insights – #1:

The Lockdown Paradox

ONE MS Go To Workshop Bootcamp

Thanks to Parrafin for their workshop Bootcamp training; in this video ONE MS Director Jemma Phelps talks about how we’re excited to optimise our up and coming workshops using new ideas for pre-engagement tasks, energisers and creative tasks to disrupt peoples thinking, to ultimately maximise both participant enjoyment and the effectiveness of our workshops. Watch… Read more »

Quirks London Event: ‘Misrepresentation of dads in the media’

Fabulous day at the Quirks London event! Thank you to everyone that attended our session about the ‘Misrepresentation of dads in the media’ presented alongside Catherine Haigh from Premier Foods.  Here’s a snapshot of our day!  If you were unable to attend or haven’t read our paper, a webinar of the paper is available… Read more »

Fantastic Agency Training on Semiotics

Thanks to Dr. Nick Gadsby, a commercial semiotician and founder of ‘The Answer’ for delivering some fantastic agency training on semiotics. Great to understand how broader cultural influences and trends affect consumer decision making and brands – we’re looking forward getting our teeth into new semiotics design and analysis very soon! Here our initial thoughts… Read more »

Understanding Pension Freedoms in a World of Change

Click here to read our paper from the 2018 MRS Financial Services Conference.

We are in a time of unprecedented pension changes with radical changes to private workplace pensions.  Our paper considers the audience view of these seismic pension changes.  We conducted a programme of research to look at these issues from a… Read more »

Fake ham, electric cars and bees that make plastic – a story of an internship in market research

Have you ever given a second thought as to why cooking paste is placed in the sauce aisle and not with the mixed herb section? Or how an Australian bee might be the answer to fully recyclable packaging? Before my time at ONE MS neither had I! It’s safe to say that being an intern… Read more »

Modern Dad: Everyone’s talking about it

The subject of gender equality is all over the media and has created a massive talking point, but this has mostly been debated through a female lens. Turning the debate on its head, we have considered this… Read more »