How do you research Christmas gift pack designs half way through the year during some unusually hot weather?
Never one to shy away from a challenge, we went all out to re-create Christmas of course!
We believed that by making Christmas a tangible theme for participants, it would maximise effectiveness of the research.
To do… Read more »
Always a joy to view international fieldwork and see cultural differences emerge. The Dutch continue to fascinate me with their pragmatic and modest outlook…hesitant at projecting success, their courage, honesty and ability to hold opinion-fuelled debates and their punctuality of arriving for discussion groups!
In our recent research it was captivating to explore the differences… Read more »
