So much has been written about the Millennial generation, yet it seems that they are still very misunderstood. On the one hand, Millennials are all mobile phone addicts who are selfish, lazy and not willing to work hard. On the other, they are confident influencers who are entrepreneurial, educated, and open-minded. So, what gives?
I… Read more »
The market research industry today is unrecognizable from the industry it was a few years ago. In many ways, the art of understanding people has been made easier through technology and there is much talk in the media of brands turning increasingly to automated research to improve efficiency and accuracy of information. If this is… Read more »
Corporate Social Responsibility (CSR) is a big buzz topic in contemporary business, and with the gross value of ‘matters CSR’ worth £76bn in the UK alone, it’s clearly an important commercial focus.
We have seen a rise in people taking an active interest in the ethical practices of the companies they buy from; there’s active… Read more »
Eye tracking is a great way to maximise your research budget and understand the moment of truth; here are some of our observations from recent eye tracking projects that we have completed on what it can help… Read more »
They say that a week is a long time in politics, and the past 4 weeks have certainly been testament to that. Now the dust is beginning to settle on the referendum result, and the new political landscape is unfolding, our clients are starting to consider the implications that Brexit will have for their business…. Read more »
When we gave our Lunch & Learn talk last year on Generation Z, little did I know that one year on, I would be living the findings of that research. I am learning very quickly the extent of Vlogger influence on my 8 & 11 year old daughters.
When I asked… Read more »
As researchers we’re encouraged by the news from PwC’s research and evidence 2016 market sector review; not only does the research (which is commissioned by the Market Research Society; MRS) show the market has grown by almost £2 billion, the number of full time employees has increased to almost 14,000 since 2012.
The Business of… Read more »
I’m bored! I’m always cooking the same meals! I’m stuck in a rut! All phrases we hear so often in research, and with an increasingly time-poor consumer base, brands are striving to make life easier with a plethora of new products coming to market every year.
But despite the apparent desire for new and interesting… Read more »
If marketeers want to get to know their consumers as people, rather than as a statistic, there’s no substitute for in-the-moment, consumer observation.
So, how enlivening to learn that movie director Sam Mendes took an ethnographic approach to understanding viewer response during previews of his latest blockbuster Spectre! In an
Logic dictates that having lots of options should be good for consumers. After-all isn’t this what people want – more choice?
The simple answer is no, not always.
We work across various food and drink categories and often hear how too much choice can hamper experimentation and reinforce habitual behaviours. It is not unusual to… Read more »
