When we gave our Lunch & Learn talk last year on Generation Z, little did I know that one year on, I would be living the findings of that research. I am learning very quickly the extent of Vlogger influence on my 8 & 11 year old daughters.
When I asked… Read more »
Back in November, we announced that our work on Loyd Grossman Pan Melts had been shortlisted for the prestigious AQR Prosper Riley Smith Excellence Award. Our innovative qualitative approach had a genuine role to play in the launch of this product, by delivering insights that helped salvage the NPD proposition and transform it into a future growth… Read more »
The October edition of The Grocer celebrates the new stars of branded food and drink and we are proud to have worked on 3 of the products chosen: Muller de Luxe, Maryland Gooeys & Pukka Pies.
