In this week’s submission we look at life’s little pleasures : sweet treats, alcohol and roast dinners. LOCKDOWN INSIGHTS 12 MAY
One MS
In this week’s submission we look at life’s little pleasures : sweet treats, alcohol and roast dinners. LOCKDOWN INSIGHTS 12 MAY
We have been running our own online hub about Life in Lockdown. The following content explores how brands are communicating with consumers during lockdown. Lockdown Insights – 7 May 2020:
We have been running our own online hub about Life in Lockdown. The following content explores how people really feel in Lockdown. Lockdown Insights – 1 May 2020:
We have been running our own online hub about Life in Lockdown. The following content explores how people really feel in Lockdown. Lockdown Insights – #1:
The subject of gender equality is all over the media and has created a massive talking point, but this has mostly been debated through a female lens. Turning the debate on its head, we have considered this… Read more »
The market research industry today is unrecognizable from the industry it was a few years ago. In many ways, the art of understanding people has been made easier through technology and there is much talk in the media of brands turning increasingly to automated research to improve efficiency and accuracy of information. If this is… Read more »
They say that a week is a long time in politics, and the past 4 weeks have certainly been testament to that. Now the dust is beginning to settle on the referendum result, and the new political landscape is unfolding, our clients are starting to consider the implications that Brexit will have for their business…. Read more »
Back in November, we announced that our work on Loyd Grossman Pan Melts had been shortlisted for the prestigious AQR Prosper Riley Smith Excellence Award. Our innovative qualitative approach had a genuine role to play in the launch of this product, by delivering insights that helped salvage the NPD proposition and transform it into a future growth… Read more »
We are delighted to announce that our work on Loyd Grossman Pan Melts has been shortlisted for the prestigious AQR Prosper Riley Smith Excellence award.
Our paper showcases how a simple twist to a research methodology along with a splash of rebellious brilliance helped Premier Foods re-think and re-frame their NPD. Sometimes… Read more »
There are exciting times ahead for the financial services industry with one of the most widescale reforms in recent years set to come into force imminently.
Much has been made in the media of the dangers of this reform, but our research with ‘at-retirement’ consumers suggests that, in contrast, they welcome the changes…but are proceeding… Read more »
