As researchers we’re encouraged by the news from PwC’s research and evidence 2016 market sector review; not only does the research (which is commissioned by the Market Research Society; MRS) show the market has grown by almost £2 billion, the number of full time employees has increased to almost 14,000 since 2012.
The Business of… Read more »
Back in November, we announced that our work on Loyd Grossman Pan Melts had been shortlisted for the prestigious AQR Prosper Riley Smith Excellence Award. Our innovative qualitative approach had a genuine role to play in the launch of this product, by delivering insights that helped salvage the NPD proposition and transform it into a future growth… Read more »
