Rebecca and Jemma from One-MS recently attended the 7th International AQR/QRCA Conference in Budapest, enjoying 2 days of stimulating debate and discussion on the latest hot topics in qual research, including using behavioural economics in the real world; engaging hard-to-reach respondents; and exploring cultural challenges posed by international projects. We were proud to present our paper… Read more »
The Priority Audience Segmentation was the largest, most significant piece of research ever undertaken by MCS to drive fundraising performance. The Priority Audience insights are now the driving force behind every aspect of fundraising, having delivered a bonanza of results. Three specific projects have generated in excess of £5M in additional value to MCS, way… Read more »
We know that packaging is absolutely fundamental in the customer purchasing journey…if it doesn’t do its job on shelf then it is a waste of time. Over the years of running packaging projects we felt that there had to be a better way than presenting consumers with a 2D image. So we introduced MockShop where… Read more »
