Posts By: onems

The Priority Audience Segmentation was the largest, most significant piece of research ever undertaken by MCS to drive fundraising performance. The Priority Audience insights are now the driving force behind every aspect of fundraising, having delivered a bonanza of results. Three specific projects have generated in excess of £5M in additional value to MCS, way… Read more »

We know that packaging is absolutely fundamental in the customer purchasing journey…if it doesn’t do its job on shelf then it is a waste of time. Over the years of running packaging projects we felt that there had to be a better way than presenting consumers with a 2D image. So we introduced MockShop where… Read more »