Much has been made in the recent marketing press of the role of mum. Research studies conducted by Unilever and Mumsnet with Saatchi & Saatchi unpick what it means to be a mum today and in doing so, paint a picture of a hugely diverse group of women whose individual needs are not being well… Read more »
The social grading classification system was launched by the National Readership Survey in 1956 and to quote them “has been the research industry’s source of social grade data for over 50 years”. Quite right. We are all too familiar with the ‘BC1’ or ‘C2D’ letter sequences on research briefs. But are we so familiar with… Read more »
