Our Toolkit of innovative methodologies
Bringing to life a brand in the retail space using shelf mock-ups to replicate an in-store fixture so that products (or 3D mock ups) are evaluated in a genuine competitive context. More…
A shopper ethnographic technique encompassing at-the-fixture observations and intercepting shoppers ‘at the moment of truth’ in order to uncover real-time decision making. More…
Supplementary video and mobile techniques that allow us to gain key insights at the moment of truth, ranging from consumption / behaviour diaries to product reviews. More…
A 360 degree approach to proposition testing which incorporates product placement with part of the sample. This facilitates a ‘top down, bottom up’ approach to evaluation. More…
A methodology that allows you to get to the heart of what the consumer thinks, by asking them directly. Allowing senior partners, heads of department and insight managers to spend time with, listen to the thoughts of and observe the behaviour of their customers and consumers. More…
An efficient, dynamic and co-creative approach to help rationalise and prioritise a large number of concepts without ‘over-analysis’. Most effectively used in the early stages of an innovation process. More…
If you would like to know how our Bespoke Qualitative Market Research Methodologies can work for your business, please Contact Us
