Where business stakeholders get actively involved in conducting Market Research interviews; enabling them to get closer to their consumers
Why do we conduct Consumer Connections?
In a busy world full of promotional noise and advertising, brands must cut through by getting to the heart of what the consumer wants, needs and feels. Knowing & understanding your consumer is therefore paramount.
What are Consumer Connections?
Business stakeholders (e.g. senior partners, heads of department and insight managers) get closer to their consumers by; listening, observing & talking with them; so by being actively involved in the market research and insight gathering…rather than just an observer.
Our PRINCE2 Project Management team arrange everything from recruitment to fieldworks packs and our Research Directors organise a tailor-made day that’s specific to your business needs.
We can also arrange supporting workshops to help with qualitative interview preparation and research techniques, as well as insight download sessions to help you achieve that all important ‘consumer closeness’; a key element of your strategy in ensuring your brand can cut through. For more information please Contact Us