Traditional wisdom says that focus groups happen in the evening – ‘after work’ – when people can freely give their two penn’orth on everything from credit cards and cupcakes to washing machines and food on the move. But is ‘after work’ really the best, or most relevant time to carry out research these days?
When… Read more »
I’m bored! I’m always cooking the same meals! I’m stuck in a rut! All phrases we hear so often in research, and with an increasingly time-poor consumer base, brands are striving to make life easier with a plethora of new products coming to market every year.
But despite the apparent desire for new and interesting… Read more »
