The total eating out market will reach £82.8bn this year. Growth in this sector is hard won: not only is there a plethora of branded chains for diners to choose from, there is also a desire from diners for a holistic experience when they… Read more »
These days, it’s rare for a research project to comprise a single element or methodology, and online communities (MROCs) are increasingly a tool we turn to, to supplement or complement traditional face to face tools. We have found that clients like trying new things too, and value the ability to watch the proceedings unfold –learning… Read more »
We challenge the widely-used term ‘pre-tasking’; we prefer to call it groundwork…it sounds less onerous and more collaborative.
We occasionally get challenged on whether it’s appropriate to set groundwork for participants to complete prior to attending group discussions. There are of course occasions when it’s not appropriate (for example creative development research when we don’t… Read more »
