Our work with Macmillan Cancer Support wins gold at the Institute of Fundraising awards 2014

12th June 2014

Award Winning news.  We are proud to announce that our work with Macmillan Cancer Support has won gold at the Institute of Fundraising awards 2014.  The project focussed on bringing MCS’s segmentation to life and identifying fundraising opportunities with their priority audiences.  The work resulted in quantifiable uplift in donations from these audiences in excess of £3 million.  The  judges particularly praised the strategic thinking behind the project.