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Fake ham, electric cars and bees that make plastic – a story of an internship in market research

Have you ever given a second thought as to why cooking paste is placed in the sauce aisle and not with the mixed herb section? Or how an Australian bee might be the answer to fully recyclable packaging? Before my time at ONE MS neither had I! It’s safe to say that being an intern… Read more »

Is TV still an effective medium?

With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium.  Traditional TV advertising has been getting a bit of a kicking in the press; with… Read more »