What makes us special?
All of our Research Directors have been research buyers, be that as clients or in advertising agencies. This means we empathise with the pressure that an internal insight team or qualitative research buyer faces, meeting the needs of internal stakeholders, managing budgets, ensuring insight is actionable and pertinent to the business.
That is why we understand the difference between qualitative market research that simply answers objectives on a brief, and research that has true commercial impact to take you further or make a commercial difference.
Find out more about our point of view on research in our News & Views