At One-MS, we conduct a range of traditional qualitative market research methodologies as well as draw on a number of bespoke research techniques; often using both in tandem. We supplement group discussions with innovative research methodologies to add richness and depth to our consumer understanding.
Much of our expertise lies in Brand Positioning, New Product Development (NPD), Strategy and Creative Development, but we have also created bespoke methodologies tailored to the specific needs of our clients and their research objectives.See how
In a recent project with One-MS, the fixtures were a really valuable asset. It meant we were able to mock up different shelf fixtures to observe how consumers were shopping the category, providing us with direction and clarification for designs and ideal shelf position. It also allowed us to create a ‘real’ shopping environment for the consumers to give us an insight into purchase drivers for the category.
It really gave us confidence in consumer decision-making knowing that One-MS had been in store to observe real shopping behaviour, and being on hand to really understand the thought process of shoppers at the precise moment in which decisions are being made. Furthermore the shopper case studies and photos of the fixture really helped bring to life the research in the debrief, which was fantastic.
Seeing men use our products in their own bathrooms and being able to talk to them about their experience, injected extra depth of understanding to our learning and was helpful in reinforcing some of the key learning from the project in a few seconds. It also gave the debrief a light-hearted feel which can often help with audience engagement!
Some innovation research can often leave you with more questions than answers! This approach really illuminated our key territories for growth and has subsequently formed the backbone of our NPD pipeline. What is particularly valuable is the ability to directly involve Brand, R&D and Category in the process. Credit has to go to One-MS for their timely, concise and impactful debrief.
Proposition Plus was a fantastic and energetic co-creation research approach that got both consumers and the project team really engaged in developing and optimising propositions, the winning proposition has successfully launched in retail.
Thanks to One-MS over 350 Partners have attended a Pulse event over the last year, spending time with customers to understand how they shop, and what the key issues are that Waitrose need to address in order to better meet their needs and unlock more spend from them. Through this, we have identified some big opportunities and can now address the barriers that exist.
The core strength of One-MS has been the consistency of delivering beyond my expectations in the groups they have run for me.
Their moderating skills are exemplary – from putting respondents at ease and eliciting their true opinions and ideas, through to subtly dissolving the impact that a difficult or highly vocal respondent can have sometimes. They make moderating look simple and they work groups hard to drive out clarity of insight.
I feel confident that they will always provide quality, actionable insights regarding the growth opportunity that I set out to identify. They minimise the risk and maximise the return on investment, so what’s not to love?!
The pre-task approach using video diaries and follow-up interviews gave an incredibly good and detailed insight into women’s facial cleansing routines. One-MS’s recommended approach (video diaries) allowed us to get very close to consumers allowing us to see their routines up close, and allowed them to share without any external influences – giving us with true insight, without which we could have never achieved.