Posts By: Claire Battye

Fake ham, electric cars and bees that make plastic – a story of an internship in market research

Have you ever given a second thought as to why cooking paste is placed in the sauce aisle and not with the mixed herb section? Or how an Australian bee might be the answer to fully recyclable packaging? Before my time at ONE MS neither had I! It’s safe to say that being an intern… Read more »

As a marketer, are you guilty of casual sexism?

So much has been highlighted in the media about modern parents.  Despite seeing significant changes in traditional family roles, dads’ contributions to household responsibilities are often overlooked. We are excited to say we have completed our own research exploring what it means to be a dad in 21st Century Britain.  Our findings are illuminating! The traditional… Read more »

Knowledge is a powerful thing… If you know it about the right person

Participant quality is the biggest challenge facing the research industry at present, according to Livemind and SketchBook’s 2018 Research on Recruitment report. Effective recruitment is about finding genuine people who meet the brief and can contribute meaningfully to a project; it’s not just about bums on seats. Particularly in the fickle world of FMCG, it… Read more »

Modern Dad: A misrepresented man?

Much has been made in the recent marketing press of the role of mum. Research studies conducted by Unilever and Mumsnet with Saatchi & Saatchi unpick what it means to be a mum today and in doing so, paint a picture of a hugely diverse group of women whose individual needs are not being well… Read more »

Is it time to revisit your ABCs?

The social grading classification system was launched by the National Readership Survey in 1956 and to quote them “has been the research industry’s source of social grade data for over 50 years”.  Quite right.  We are all too familiar with the ‘BC1’ or ‘C2D’ letter sequences on research briefs.  But are we so familiar with… Read more »

Millennial Schmillennial… It’s time to move on!

So much has been written about the Millennial generation, yet it seems that they are still very misunderstood.  On the one hand, Millennials are all mobile phone addicts who are selfish, lazy and not willing to work hard.  On the other, they are confident influencers who are entrepreneurial, educated, and open-minded.  So, what gives? I… Read more »

Is TV still an effective medium?

With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium.  Traditional TV advertising has been getting a bit of a kicking in the press; with… Read more »

Debbie Newbould runs for AQR Board 2017/18

We are excited to announce that Debbie Newbould, our Managing Director, is running for the 2017/18 AQR Board. There have been 12 nominations for 8 places, which means there will be an election. If you are an AQR member, you can vote by post, online here or in person at the AGM on 28th June 2017…. Read more »