19th July 2016
They say that a week is a long time in politics, and the past 4 weeks have certainly been testament to that. Now the dust is beginning to settle on the referendum result, and the new political landscape is unfolding, our clients are starting to consider the implications that Brexit will have for their business. With uncertain times ahead, planning for growth becomes increasingly challenging and we’re already receiving briefs to explore how a competitive edge can be achieved to maximize growth.
It’s encouraging to see this desire to make the most of consumer insight, with an eye on both the short and medium term. At ONE MS we have some tried and tested research tools which we are using to maximise the use of insight for growth.
Our MockShop approach can be used to help brand owners understand category drivers and barriers and employ intelligent merchandising. When coupled with the added ‘top spin’ of Eye tracking and real time Accompanied Shopping Trips, we can provide clear recommendations for category management and building effective shopper strategy.
And of course maintaining a pipeline for future growth is fundamental: now is not the time to lose sight of medium term strategies. We’re pleased to be working with a range of clients using our Concept Kitchen technique to help prioritise NPD through leveraging the combined wisdom of stakeholders, marketers and consumers.
Unlocking growth in NPD was the topic covered at our recent Lunch and Learn event. We learnt how shoppers, consumers and category buyers alike all value the power of new, but that there are many reasons why so much NPD fails. With challenging times ahead, making NPD work as hard as possible becomes ever more important – you can read more about our findings here, or get in touch if you’d like to know more.