We are an independent qualitative market research agency delivering insight that takes you further

 

Why choose One-MS?

A different perspective – right from the outset

Fresh insight begins with a sharp, focused brief, and your business objectives are as important to us as the research objectives.

Unafraid to challenge, we always avoid the dreaded ‘going over old ground’ syndrome, and make sure every penny of your budget is put to work effectively.
 

Why choose One-MS?

Getting to the heart of the issue

Have you ever watched focus groups and struggled to understand where things are going?
Having been clients ourselves, we’ve definitely been there. But by bringing this experience to the table in the way we structure our discussion flows, together with the raft of tools and techniques we’ve honed, we’re able to challenge participants to ensure we uncover the truth.
 

Why choose One-MS?

Outputs with impact

With One-MS you get visually stimulating, pithy debriefs, which always work as stand-alone documents.
Importantly, we ground our findings in the commercial reality of the challenge at hand, delivering insight you can really work with.
 

Why choose One-MS?

Researchers with a point of view

Ever asked the question of a researcher “What would you do if you were us?” We’ve never been afraid to get off the fence. We’ll use our proven experience and understanding of your consumers to ensure you always get a point of view.

We are a Qualitative Market Research Agency based in Solihull, Birmingham working with clients across the UK

All of our research directors have spent time as clients, so we’ve all experienced research from your side of the desk. We bring this to bear in everything we do and it has helped us to refine our approach as well as our qualitative research techniques.

All of which benefits you in tangible ways and helps take your research further.

What we do

 
Find out how we work. View our market research toolkit and case studies. Find out more

Who we work with

 
We work with some of the world’s best loved brands, both in the UK and Internationally. Find out more